Increase Website Sales by Customizing Your Sales Funnel

Customizing your sales funnel is the method to go if you desire to increase online sales quickly. Now obviously there are a lot of various formats and examples of sales funnels so for the sake of simpleness, we'll specify a sales funnel as any necessary step or action that a visitor should take in order to complete a conversion. If you had a simple capture page, then your sales funnel would merely be the AdWords or Facebook advertisement that drove traffic to the capture page plus all of the required fields in your "Sign Up Box", such as Name, Email, Phone, etc. If you have an online fitness center subscription site, then your sales funnel may be: AdWords Advertisement, Landing Page, Indication Up/Registration Page, and Shopping Cart. While the formats of the sales funnel might differ, the point to remember is that by modifying this funnel, you can rapidly increase online sales and enhance earnings.

The easy truth is that even if we concede that 1/2 of all the Name/Email potential customers were entirely useless to our true goal of generating a sale, a targeted e-mail project might still net you the same Phone, Address, and Website URL details you desired to start with. The difference is, in addition to having the exact same variety of totally qualified leads, you also have actually a database filled with other potential customers. This "list" can be utilized internally for future promos or utilized to generate affiliate income. The point is, the "list" still has fantastic value and modifying your sales funnel to increase preliminary opt-ins will eventually increase online sales, even if further down the road.

Now let's look at a more conventional website with the following sales funnel:

AdWords or Facebook Advertisements

Landing Page

Pre-Order/Pricing Page

Shopping Cart

So how do we increase online sales by modifying this sales funnel? Well, the Pre-Order or Rates Page is ultimately costing this website owner conversions due to the fact that if the possibility was interested enough in the product or service to click a connect to get to the Pre-Order page, then making them jump through another hoop to in fact buy is just losing visitors. If possible, utilize a shopping cart platform like Infusionsoft that permits you to include and modify text to the shopping cart where you can then put the Product Description, Warranty, and other Offer Details all on one page. By doing this, if the landing page is attracting prospects to reach the next clickfunnels expert action of the funnel to learn pricing, they can buy right then and there without clicking on another link. When carried out correctly and that's sheer earnings for your online company, just getting rid of that unnecessary action can increase online sales by 20-30%!

Without concern, customizing your sales funnel can dramatically increase online sales, lower client acquisition costs, and eventually increase earnings. I extremely recommend utilizing website split screening to try out different setups and closely track results so you can rapidly determine the best setup of your sales funnel for maximum conversions.


If you desire to increase online sales quickly, then customizing your sales funnel is the method to go. Now of course there are a lot of different formats and examples of sales funnels so for the sake of simpleness, we'll define a sales funnel as any necessary step or action that a visitor need to take in order to finish a conversion. While the formats of the sales funnel may vary, the point to remember is that by customizing this funnel, you can quickly increase online sales and enhance profits.

The point is, the "list" still has terrific value and customizing your sales funnel to increase initial opt-ins will eventually increase online sales, even if even more down the road.

Leave a Reply

Your email address will not be published. Required fields are marked *